Providing a unique promotional vehicle for product purchase inducement, brand recognition or product top of mind awareness, demands the availability of goods and services which have innovative and high perceived value.  Canquest can deliver such effectiveness through the use of prepaid phonecards. The prepaid phonecard can be given as an incentive to purchase a particular product or brands of products. The front of the card can be customized to reflect the corporate sponsor or the product with which it is to be associated.