While other prepaid cellular technologies target the credit challenged customer, Canquest Wireless is aimed at the broader base of "new to category" users. These are generally classified at safety and security, student, residential, retail buyers. This type of customer offers lifecycle-marketing opportunities relating to all communication needs.  Canquest Wireless offers a distinct advantage which allows both credit established and credit challenged customers to acquire wireless service.  Canquest "over-the-air" replenishment feature is a North American first and is protected by Copyright."